Is the identification of the problem half of its resolution Essay

Is the identification of the problem half of its resolution - Essay Example The aim of entire project and paper is to bring about improvements in the practices and approaches of the nursing staff through use of various updated modules and tools and educational kits. Key issue/s to be addressed: Identification of improvement processes pertaining to the various ranks of nursing staff employed in the hospital. Having observed that the bulk of the population of nurses are either fresh graduates or have little or no field experience, therefore it is being felt that it is the ripe time to enhance their abilities and promote good nursing staff for the future days. Secondly having spent some time in number of medical healthcare places, the need was felt to improve the working practices of the nursing staff and bring about more affectivity and efficiency in their practices. The nurse educator should have necessary knowledge of the field along with number of years of experience in the field which will help guiding the nursing students in a proper manner. Experience in any field is vital and there is no replacement for experience, hence in the field of nursing, expert trainers and educators must be in place to accomplish the project of improvements in the nursing field (Fulton & Lyon, 2009). : The clinical coaching pertains to the in depth field associated teaching and training. It allows imparting the knowledge of technical aspects of the field and operations and patients (Gardner & Suplee, 2010). Target Population:Â  The scheme of action is to be implemented at a clinical ward in Perth W. Australia by the Staff development nurse. The direct focus of attention will be nursing team at different levels. With so many changes and improvements at door step, there is need for implementing effective improvement based training. Starting from the very fresh and with zero experience to others with considerable experience in the field but in need of up gradation in terms of the knowledge and tools and techniques. Key stakeholders/Audience: The guidelines will focus on training the new comers, and providing the updated knowledge tips to the experienced ones and those who are working at different levels in the middle ranks with in the clinical ward. Since different kinds of cases are faced in everyday activities inside the clinical ward, the knowledge should be broad based and should keep in view the variable nature of treatments and variable nature of patients and other circumstances (Mason, Isaacs, & Colby, 2011). Use of Tools: Mentorship and coaching are used as tools for the purpose of improvement in the hospital environment. While improvement is an incremental process and takes place in different steps, there must be a measuring procedure that ensures that the transformation process holds its place and results are seen. To determine the results that are desired, proper tools and techniques in form of mentor guidance and coaching manuals serve the purpose of improvement.. Verbal and written tests can be conducted along with the pr esentations which will evaluate the level of knowledge gained and the level of improvements needed. On behalf of the level of improvement in the teaching team, surveys and questionnaires serve the purpose of evaluation a great deal, the students should be asked to fill the questionnaires that would focus on identifying the level of improvements post improvement processes initiation (Tan & Sheps, 1998). Role of Mentor/ Mentorship as a tool: The mentor plays a vital role in the life of fresh students who have just come to the practical field.

Business to Business Marketing Term Paper Example | Topics and Well Written Essays - 2750 words

Business to Business Marketing - Term Paper Example Marketing is a broad spectrum of activities that define the function of a market – technically, markets provide grounds for the exchange of value. In past days, it was goods vs. goods i.e. the barter system while in present days, its goods vs. monetary terms – the money value. In simpler terms, the seller puts a price tag on the products and services, buyers reach, negotiate, and purchase – this is a simple market cycle/activity. Marketing includes all these activities and beyond as well – activities that start from attracting the customer to the point of sales, completion of transaction, and relationships beyond to ensure repeat purchases. Prior to pouring deep into the project and research of the said paper, it is important to understand the forms of markets that exist. The fundamental form of division of markets based on the customer type is the area of interest for this research paper. In accordance with Hooley (2007), there are mainly two types of mar kets that exist across the broader scale in marketing terms; Consumer Markets & Industrial Markets – the latter is also known as Business Markets. The further description and analytics of the two are discussed in the forthcoming sections. Industrial Markets According to Doyle (2006), Industrial Markets, also known as B2B (i.e. Business to Business) Markets involve the sales of goods and services between businesses – not aimed directly at the customers. These may include examples such as: Selling raw material from one organization to another e.g. wood seller to furniture maker like IKEA Selling final products from one organization to another e.g. a firm purchasing Blackberry handsets from RIM (Research In Motion) Corporate Wing Corporate Sales of Services Outsourcing deals such as call centres Manufacturer to Whole-seller, Whole-seller to Retailers i.e. the intermediary set up Thus, if in a transaction, the buyer and seller both are businesses, then the arrangement is k nown as a B2B market/structure/arrangement. According to Aaker (2007) B2B markets have a small number of buyers, with larger requirements; for example, Wal-Mart may purchase a number of laptops from IBM or Dell, but an individual consumer may purchase just one – so fewer transactions but individually, the worth of a single transaction is on the higher side as more units are involved (Menon, 2005). B2B purchases are generally a lengthy, systematic, and structured process that involves at least one department and a number of individuals from either side. Other than routine purchases that involve regular order placing, the process starts by raising an RFQ (Request for Quotation), to which firms respond with an EOI (Expression of Interest); generally, the supply chain or procurement department analyzes the quotations with a variety of processes, and then gradually the purchase is made (Wardell, Wynter, and Helander, 2008). The different processes include searching, shortlisting, discussions, negotiations, sampling, contracts, order placement, order delivering, replenishment, etc. With long term commitments, strategic alliances are formed between the businesses. Payment terms are also negotiated – the transactions generally do not have a quick outflow of cash but credit terms. For each product being sold, there are a number of suppliers and manufacturers involved behind the product’s formation.